The invention of television is undoubtedly one of humankind's greatest inventions. It is a way of communication among people of one country and different countries and nations. People watch TV to find out about the latest news, weather, sports, etc. It is a great way to learn new and extend one's range of interests. Scientists say that children spend the same amount of hours in front of TV as they do in school. I think that this can be said about many grown people too. Also, television is a great means of eliminating stress and tension. One can relax and leave one's troubles behind lying on one's favorite sofa and watching a comedy. However, some people believe that television has destroyed communication among friends and family.
Personally, I do not agree with this statement. A couple centuries ago people spent their time gambling, reading, gossiping or playing chess. I do not think that television is a cause of destroyed communication among family members and friends. First of all, if members of a family have common interests and they want to make each other happy they will always find many ways to spend their time together and be close. Otherwise, if people avoid each other and they do not have anything to share with each other they will find television a great way to escape from this miserable existence. I believe that many people chose family and their friends over some soap operas or a movie.
Second of all, I think that television can be a great resource of subjects to discuss. Many people watch different educational programs to find out more about their environment, nature, wild life animals, economic situations, etc. So, when they gather with their friends they discuss important issues and argue with each other in looking for the truth.
My husband and I often watch the news channel to keep abreast of the latest news. After that we always discuss some issues we concerned about. Also, we like to watch a TV show "the funniest animals". We like this program because it makes us laugh. I can not imagine how these programs can prevent our communication and be harmful to our relations.
To summarize, I would like to add that if people want to communicate with each other they will find a way to do it. Otherwise, if television were not existent, people would find other escapes and reasons not to be with each other such as drugs, gambling,
Some parents believe that watching television is bad for their children. So, they try to restrict their children from watching TV. However, other parents think that there is nothing bad in watching TV. Personally, I think that watching TV brings children only benefits unless they spend in front of TV set less then a couple of hours daily. For the following reasons, which I will mention bellow, I believe that television plays an essential role in child's development.
First of all, television helps a child to extent his or her range of interests. Children can find out many new things and make many exiting discoveries for themselves. In addition to these practical benefits television improves children's vocabulary, their memory and gives them the opportunity to gain more knowledge. I think it is very essential for a child. Of cause, someone can say that there are plenty of different recourses of information such as books and teachers. But, I think, in our modern world children must learn faster and use all contemporary technology in order to succeed.
Second of all, watching cognitive programs helps children to learn more about wild life, our environment and about the importance of preserving our forest and wild animals that live there.
Scientists say that a child should not watch TV more then 40 minutes successively. For example, my mother always made us have a break after watching TV more then half an hour and let our eyes rest for several minutes before turning on the TV again. I think it is the best solution.
To sum up, I believe that television gives children and all people the opportunity to learn what can not be learn from books. Television and movies in particular allow people to feel the reality and see what they will most likely not be able to see in their lives. Personally, when I was a child I liked to watch cognitive programs about wild animals. Unfortunately, my family had only one TV, but these programs were the only ones we all wanted to watch. So, we gathered in our living room and watched them in complete silence and I always remember those moments with a smile on my face.
Advertising can tell you a lot about a country.
Do you agree or disagree with the following statement?
Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. Let us take for example advertisement of food and restaurants.
A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming.
As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands.
In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.